November 2025

More than a logo: Labflow’s evolution

As Labflow celebrates its fourth birthday, we’re marking the moment with a refreshed visual identity - one that better reflects the evolution of our company and the growing impact of our technology.

Our new logo is more than just a design refresh. It’s a bold, visual representation of how Labflow supports the modern laboratory through:

• Fluidity
  Just like pathology itself, our work is dynamic. Labflow solutions touch every part of the diagnostic lifecycle, from pre-analytic to post-analytic, and across lab operations. The fluid design reflects our ability to adapt, connect and improve workflows at every stage.
• Modularity
  No two labs are the same. That’s why Labflow’s solutions are built around modularity. Our suite of tools lets labs mix and match the products they need, when they need them. The new brand captures this plug-and-play spirit: flexible, scalable, and tailored to each lab’s operations.
• Flow
  It’s in our name - Labflow. Our mission is to help labs flow better: faster, safer, more seamlessly. This new identity captures that frictionless movement and energy that underpins everything we build.

We’re proud of how far we’ve come, and even more excited for what’s ahead. Thanks for being part of our journey.

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