COO (Founder)

Brendan White

Bringing structure and strategic expertise to deliver consistency in everyday operations.

Brendan leverages his extensive experience to oversee operations at Labflow. Playing a pivotal role in providing strategic guidance, drawing on his proficiency in project management and commercial insights. As COO, he is instrumental in shaping business growth and helping to expand Labflow into new geographic markets.

When asked 'what do you love most about your work with Labflow'

Labflow is working in a hugely impactful space that I'm really passionate about. Pathology investigations underpin the vast majority of medical diagnoses, and improving the speed and accuracy that labs and pathologists can do their work is hugely exciting.

Prior to joining Labflow

Commencing with a graduate position at Oracle, Brendan swiftly navigated diverse tech industry departments, eventually managing a global team overseeing collaboration technology rollout. His transition to PwC saw Brendan playing a crucial role in assisting tech businesses to secure finance and grants, gaining profound insights into the intricacies of project management and financial dynamics across numerous Australian tech companies.

Joining PwC's ventures team marked another significant milestone, where Brendan contributed to the successful launch of their inaugural global platform.

Outside of work

Beyond his professional commitments, Brendan demonstrates a keen interest in travel, with current plans underway for an upcoming skiing trip. Engaging in activities like yoga, cycling, and early morning beach dips, Brendan maintains a dynamic lifestyle. Brendan also likes to prioritise regular social connections, maintaining a dinner club with friends from university, and actively participating in the numerous milestone birthday celebrations currently scheduled on his calendar. Having resided in Melbourne for 15 years before moving to Perth, Brendan frequently returns to Melbourne to reconnect with family and friends.

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